Danter Consulting

Working processes and product development

 

Action:

• Developed the 'Symphony' strategic planning methodology for the Mitchell's Communication Group in Australia/New Zealand (the region's No.1 communications agency) during October/November 2008

Result:

• The first integrated methodology across all Mitchell's Communication Group companies including Digital, PR and creative services

• A 22,000 word 'Symphony Manual' to act as the 'bible'/reference for the process

• Training to commence 2009

 

Action:

• Developed MPG's ‘through-the-line' communications process, called ‘Concert', in collaboration with senior MPG strategists, researchers and external academics (like Don Schultz at NorthWestern University) during 2005/06

Result:

• Integral to MPG's global product offering

• Part of successful global and local pitches ( France Telecom, Carrefour, Danone, Good Year, Credit Suisse)

• Unified all divisions of MPG via a single methodology

• 395 senior MPG executives from 30 countries trained across 18 2-1/2 day sessions in 2006, receiving the most positive feedback of any local/global training programme in MPG's history

 

Action:

• Installed the Catalyst/6-D's methodology for MPG in the USA during 2002:

• Consulted with senior strategic planning directors

• Wrote a detailed user-guide

• Developed the skills of a Catalyst team

 

Result:

• Got MPG US to willingly apply a ‘foreign' methodology

• Led to success in new business pitches (eg. Loews cinemas, Nasdaq stock exchange)

• Left the team capable of rolling out the methodology across all US clients

• Created a template for the development of a Global ‘Catalyst Handbook' - completed in 2003 and used across the MPG network

 

Action:

• Developed the ‘Catalyst/6-D' strategic planning methodology for Mediapolis UK in 1998

Result:

• More innovative and effective strategies were created across a range of Mediapolis clients (eg. Microsoft, BT, Orange , Bourjois, Scottish Widows – see the ‘Communications and media strategy' section for more details)

• Catalyst/6-D's became the standard global planning methodology for the newly merged MPG network in 1999/2000 (this led to my training responsibilities for MPG – see Training)

• 6-D's was directly applied to the development of marketing strategies for Camelot's successful re-bid for the licence for the UK National Lottery in 2000 (Camelot are an MPG UK client). The process was directly cited in the bid document as Camelot's chosen methodology.