Media Owners

 

Action:

  • Hired by InviseoMedia (a start-up selling international in-flight media) over 2007/08 to

    • i) devise their initial credentials presentation,

    • ii) present it to key media agencies, and

    • iii) advise on research strategy.

Result:

  • Developed a clear USP for Inviseo which helped build agency profile and credibility.

  • Initiated research to support the USP and strengthen the sales pitch.