Agency Appointment Consultancy

 

Action:

  • Appointed by Dorset Cereals in 2007 to help source an advertising/direct marketing company, writing the agency brief, sourcing a long list of 5 agencies, attending chemistry meetings, agreeing a shortlist of 2 and attending the final pitches.

Result:

  • Managing the process to enable Dorset Cereals to appoint a new agency within 7 weeks from its inception.